Post by nadinenadine on Mar 9, 2024 6:53:22 GMT
The importance of relationships is well known, in psychology as in marketing. This is because human life is made up of relationships, even in a world like the current one which is becoming increasingly technological. This is confirmed by the spread of social media and the search for increasingly interactive and engaging methods within Digital Marketing , through the establishment of bonds in which distances are increasingly shortened. One of the techniques through which companies try to establish connections with their customers (and express their needs) is Customer Engagement , a particularly valid methodology for eliminating the distances between brand and consumer. Distances that must be seen as opportunities, but above all needs and emotions, to be understood in advance to show the customer that he is listened to and at the same time perceived in his identity.
This is how brand identity and consumer identity meet. Customer Loan Phone Number List engagement: why it is essential for customer satisfaction Customer Engagement: a definition The Anglo-Saxon expression Customer Engagement can be translated as "customer involvement". What exactly does it define? That set of connections and interactions that are established with the consumer through different channels in order to strengthen the relational bond. Customer Engagement must also be seen as a mix of original solutions capable of remaining imprinted in the user's memory within the so-called Customer Experience, where they add that something extra to what the good or service alone can offer.
The aim is to ensure that the brand-consumer relationship does not end with the sale but can be retained and reconnected over time, through support and sharing actions. The privileged channels of Customer Engagement are Social Media, communities, websites , but also newsletters and much more, all to be modulated based on the target and brand identity , within a marketing plan with attention to detail. In this type of approach the user is perceived more as a subject (and not as an object). An active person with whom to dialogue and activate involvement. The result is a participatory relationship with more introspective communication, based on listening.
This is how brand identity and consumer identity meet. Customer Loan Phone Number List engagement: why it is essential for customer satisfaction Customer Engagement: a definition The Anglo-Saxon expression Customer Engagement can be translated as "customer involvement". What exactly does it define? That set of connections and interactions that are established with the consumer through different channels in order to strengthen the relational bond. Customer Engagement must also be seen as a mix of original solutions capable of remaining imprinted in the user's memory within the so-called Customer Experience, where they add that something extra to what the good or service alone can offer.
The aim is to ensure that the brand-consumer relationship does not end with the sale but can be retained and reconnected over time, through support and sharing actions. The privileged channels of Customer Engagement are Social Media, communities, websites , but also newsletters and much more, all to be modulated based on the target and brand identity , within a marketing plan with attention to detail. In this type of approach the user is perceived more as a subject (and not as an object). An active person with whom to dialogue and activate involvement. The result is a participatory relationship with more introspective communication, based on listening.